SENIOR BUSINESS ADVISER + ACCOUNTANT | Canny Accounting
SUPERPOWER // Working With Clients To Help Identify Goals + Strategies To Achieve Them
Adam brings decades of experience in Accounting, Taxation & Business Advisory to his role helping clients achieve their goals at Canny Group.
With personal experience in buying, growing, managing and also selling his own business, our clients benefit from the knowledge and “hands-on” approach he brings to his advice and support.
With clients in professional services, agriculture, hospitality and tourism, construction and more, his advice is backed by both his experience and that of his clients. He enjoys the visibility that today’s cloud-based tools provide clients with up to date visibility of business performance and their financial position, knowing this helps them make better business decisions.
Always eager to go on-site with clients, to really understand how their world works provide insight beyond the numbers, to the real operational goal of each business. Always bringing his Registered Tax Agent understanding to support business owners meet compliance requirements whilst optimising their business operations.
Today, he is a business adviser committed to helping our clients achieve their goals, supporting them with advice on business structures, cash flow, taxation, operating and financing their business and personal affairs.
Being in “the game” for so long, Adam has seen his clients also buy, grow, and sell businesses and knows this is capable of setting clients up “for life”.
His background includes becoming a business owner at 17 and that included plenty of “learning opportunities” others may call mistakes, but he wouldn’t change it for the world. A contract grain harvester for five years, a share farmer, and a qualified wool classer.
Why accounting? Maths always made sense to Adam and combining his love of business and maths just sounded like accounting, so putting sub-optimal high school results behind him, he thrived at university as a mature age student. That was 30 years ago, so “mature” was probably overstating it.
Starting as a trainee accountant, Adam ended up owning the business he started work in.
Adam has worked in businesses of less than ten and more than 150, has been Chairperson for Brunswick Secondary College and Carlton Neighborhood Learning Centre, a President of Brunswick Rotary and he is currently the treasurer for Bellarine Training & Community Hub. A past coach of junior cricket (which he claims is the best game in the world). Experiences he learned and grew from.
Chairperson, Director, Principal, Treasurer, Junior Coach, all simply titles. But in those roles, Adam learned from those around him from very different backgrounds and can bring those learnings into each day at Canny Group.
With a love of the great outdoors, Adam can still occasionally be seen on a cricket field, but more often walking on a beach or riding his motorbike on a nice twisty road in the backblocks. Where once a long-suffering Demon supporter stood, now a bloke with an even bigger smile stands!
Get in touch below to find out why Adam is one of the Accountants Geelong people turn to for trusted help!
Areas of Expertise
- Cloud Business Systems
- Performance Reporting (KPI’s + more)
- Goal Setting For Business
- Virtual CFO
- Certified Practicing Accountant (CPA)
- Registered Tax Agent
- Bachelor of Business in Accounting
Memberships + Boards
- Xero Certified Adviser
- Rotarian (9 years)
- Treasurer of Bellarine Training + Community Hub